Welcome to
Huegel Design Co.
10 YEARS OF FOLLOWING NATURE'S LEAD
Need hand-drawn illustrations created by a hunter for hunters? Huegel Design Co. brings art for WILDlife, WILD places, and the pursuit of WILD game into the world through custom artwork made for the outdoor industry.
Ten years of designing and adventures across Pennsylvania and beyond have shaped HDC’s approach: take inspiration from the land, respect the hunt, and create designs that stand their ground.
As HDC enters year 10, the mission remains simple: sharpen the craft, collaborate with industry leaders, and keep creating illustrations that fuel hunting and outdoor communities.
Here’s to ten years—and many more hunts, shared camps, and memories ahead.
The Team
Doug Huegel
Illustrator, Graphic Designer, Business OWNER
Pursuits: Archery, deer hunting, cycling, snowboarding
If I was an animal, I’d be: A bison, roaming with my herd
Favorite place I’ve traveled: Grand Teton/Jackson Hole
Doug Huegel has been chasing a creative career since junior high, combining graphic design and a passion for the outdoors to build Huegel Design Co.
After years searching for purpose, Doug returned to his roots in Lancaster, Pennsylvania, reconnecting with his brother (Huegel Taxidermy) and the hunting adventures that shaped them. Today, he brings those experiences into every hand-drawn illustration, creating rugged, story-driven artwork for brands like Meateater, The Hunting Public, Prime Archery, Tethrd, and many more.
Inspired in the tree stand. Branded by nature. Doug partners with brands that share his passion for the hunt while handcrafting artwork built to connect with hunters by a hunter.
Riley Huegel
Account Manager
Pursuits: Hoping dad drops food
If I was an animal, I’d be: sleeping
Favorite place I’ve traveled: Nashville, Tennessee
Riley is a pointer/hound mix that loves finding scent trails and window gazing. He is an extremely hard worker, often to a fault, and constantly gets on the team’s case for not working nights and weekends. However, he makes up for his stubbornness with excellent snuggles and a big, rubbable belly. He has loud yawns and sploots often. Riley has a PhD in napping and a minor in boofing at squirrels.
Moose Huegel
Assistant to the Account Manager
Pursuits: HIKEZ
If I was an animal, I’d be: MY DAD
Favorite place I’ve traveled: WHERE DAD GOEZ
Moose is a goofy boxer/lab mix who is constantly getting himself into trouble. He is super needy, has a floppy face, and weaponizes his big sad eyes to get treats when he’s not supposed to. Moose unfortunately thinks every piece of design work is “THE BEST THING EVER” and “ABSOLUTELY AMAZING”, and is known for suggesting comic sans and neon green. For this reason we keep him strictly on customer service duty and FAR away from porcupines.