Welcome to
Huegel Design Co.
10 YEARS OF FOLLOWING NATURE'S LEAD
Do you need a creative to lead the charge in making your new brand's logo? Can you almost visualize your next shirt design, but need a keen eye to bring it all together? Huegel Design Co. has helped hundreds of companies turn their abstract visions into effective visual communications. As a seasoned nature-based designer, Doug Huegel offers a collaborative, personal, and flexible approach to providing clients with brand identities that align with their mission.
Adventures across Pennsylvania and the United States, have provided HDC with the understanding that nature and this brand are one and the same. Because of that, the most profound wisdom and creativity lie within. The great outdoors are the ultimate source of knowledge, and that’s not information that's taken lightly here.
As we enter year 10, The future of Huegel Design Co. is full of possibility. The aim is to continue sharpening this craft, work for more industry leaders, chase fitting collaborations, and stay consistent with personal illustrations and branding that keep giving HDC a breath of the wild.
Here’s to ten years! And here’s to more adventures with like-minded folks!
The Team
Doug Huegel
ARTIST, Graphic Designer, and Creative Director
Pursuits: Archery, deer hunting, cycling, snowboarding
If I was an animal, I’d be: A bison, roaming with my herd
Favorite place I’ve traveled: Montana
Doug is one of those lucky people that knew exactly what he wanted to "do" by the time he was in junior high. Graphic design was his calling, and figuring this out early-on gave him the experience and edge he needed to start a business of his own at the precocious age of 23. A few short years later, Doug was working for himself full-time in Philadelphia, attracting clients like Pampers, The Philadelphia Eagles, Valley Forge Historical National Park, and Johnson & Johnson.
Then, In 2018, Doug had an epiphany during a visit to his hometown of Lancaster, Pennsylvania: he realized that city life made him feel totally disconnected from the outdoors, his family, and his community. That’s why he packed up his bags and made the big move “home”. Since then, he hasn’t stopped hunting, hiking, mountain biking, fishing, and camping; all the things he did growing up. And he does most of this with his brother by his side.
Honing in on the things Doug loves most have lead him to work with brands such a Sitka, The Hunting Public, Solo Stove, Prime Archery, and many more.
Needless to say, making the shift to becoming an "outdoor graphic designer" was a natural progression. Today, he genuinely looks forward to interacting with clients and integrating his adventures and experiences into his design work.
Riley Huegel
Account Manager
Pursuits: Hoping dad drops food
If I was an animal, I’d be: sleeping
Favorite place I’ve traveled: Nashville, Tennessee
Riley is a ten year old pointer/hound mix that loves finding scent trails and window gazing. He is an extremely hard worker, often to a fault, and constantly gets on the team’s case for not working nights and weekends. However, he makes up for his stubbornness with excellent snuggles and a big, rubbable belly. He has loud yawns and sploots often. Riley has a PhD in napping and a minor in boofing at squirrels.
Moose Huegel
Assistant to the Account Manager
Pursuits: HIKEZ
If I was an animal, I’d be: MY DAD
Favorite place I’ve traveled: WHERE DAD GOEZ
Moose is a goofy Seven year old boxer/lab mix who is constantly getting himself into trouble. He is super needy, has a floppy face, and weaponizes his big sad eyes to get treats when he’s not supposed to. Moose unfortunately thinks every piece of design work is “THE BEST THING EVER” and “ABSOLUTELY AMAZING”, and is known for suggesting comic sans and neon green. For this reason we keep him strictly on customer service duty.